Nashville's Gulch Business Improvement District (GBID), the organization charged with maintaining one of the city's hippest neighborhoods, approached me to:
1) Establish a definitive brand identity and mark for the neighborhood
2) Design a modern, digital experience that makes the neighborhood easily accessible and desirable to visitors, residents, businesses and more
Brand Identity
In creating The Gulch's brand identity, I wanted to marry the look of new with the elegance of old as a nod to the neighborhood's historic past.
Home Page
For its digital presence and strategy, I spoke to stakeholders from each user group and worked alongside GBID to develop a simple, directory driven experience that made it easy to experience everything the neighborhood has to offer in a very visual way.
Business Directory
Every business in the neighborhood has its own page complete with hours of operation, Yelp integration, immersive photography, events, special offers for residents and a map showing the best ways to reach it via car or public transportation.
Example Business Page For L.A. Jackson
Exploring The Neighborhood
Visitors to the site can view upcoming openings, new businesses and sort based on a variety of factors to quickly find what they've looking for.
The brand was subsequently unveiled across a variety of print surfaces throughout the neighborhood with designs to be updated seasonally.